COVER FX Foundation Rebrand Social Launch

I creatively directed two advertising videos in collaboration with Peter Rosa and his CGI agency, combining model footage and CGI to bring two foundation launches to life. The concept focused on breaking the barrier between skin and design, using motion to reveal the scientific properties and good for you ingredients that could not be fully communicated through still imagery. Each video highlights formulas designed to treat and cover acne, translating performance into a clear, visually led narrative.