LAURA GELLER - Rebranded Makeup Brush Social Launch

I creatively directed a CGI advertising video for the social launch of Laura Geller’s rebranded brush packaging in collaboration with Peter Rosa and his CGI agency. The concept uses the packaging artwork as a visual rubric, drawing up each brush component in motion and pairing it with the specific liquid or powder formulas it is designed to apply, expressing function through form, precision, and movement.